Jan Oldenburg

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Is the term “Patient Engagement” overused?

April 21, 2014 by Jan Oldenburg Leave a Comment

In this blog post, James Dias, Founder and CEO of WellBe, discusses why the term “patient engagement” has turned into a buzz-word with insufficient content behind it. He quotes me as saying, “Patient engagement is a long-term journey and a new way of doing business, rather than a destination with an end point. The most important part is taking the first step, and providers should pick a starting point from which to begin.”

James ends his post with a sentiment I fully support, “With the momentum as seen at HIMSS, it is likely “patient engagement” will continue to be used as a buzzword in the healthcare arena for some time going forward. Hopefully the industry will start to sort itself out and figure out what truly qualifies as patient engagement and what doesn’t fit in this category.”

Filed Under: Articles

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I am nationally recognized as a thought leader on consumer health information strategy and patient engagement. Consulting focus: ehealth roadmaps, patient and personal health engagement, digital health technology selection and implementation.

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Jan OldenburgJan Oldenburg loves to work with organizations that are excited about designing new approaches to engaging and partnering with patients and consumers.

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